“BENDABLE POSEABLE” a range of accessories that are partially created out of waste but more importantly engage with the customer in different ways like customization, adjustability and multi functionality.
Some key words defining the aesthetics of the collection are:
• Fun
• Flexible
• Dramatic
• Individual
• Changeable
BENDABLE POSEABLE seems to encapsulate all these words in a brand name which suggests flexibility and quirkiness at the same time as longevity and resilience.
Some key design values the collection should represent are:
• Sustainability
• Recycling and Upcycling
• Co – creation
• Interactivity
• Quality and craftsmanship
This is a brief description of my creative concept. For a fuller understanding of my project - its raison d'etre and hopeful outcomes - check out my page entitled project brief.
